Even though I have been studying about viral structures for two semesters, I am still amazed at how a medium can go viral in such a short time (tell me about Kony 2012). From Kim's reading, I spotted a term "pattern recognition." It caught my attention because it was how most of us try to analyze the viral structures of a medium. Last year, our meme project was about anti cyber-bully, and we picked up the pattern of "how to be" videos to create our media object.
In my psychology of creativity class, we use "pattern recognition" as a tool to associate clues and recall details. In this reading, this term comes to me as a way to direct and attract more viewers to the media object. For example, the series of "Shit people say" videos have become viral lately. This also touches on the remix culture (parody, remixed videos, etc.). If a video goes viral and any tag words that associate with that video will be used to direct the attention to later remixed objects. The reproduction of the media object reflects one individual's thoughts on the topic creatively. Let's take a look at this remixed video on a famous teenage movie Twilight:
Buffy vs Edward
It is funny how all those teenage girls go crazy over Edward a.k.a the sparkling "fairy," and from the remixed video, Edward is portrayed as a very creepy stalker (and yes, if I was the main girl character in Twilight, I would have called 911 when the sparkling vampire broke into my house, not daydreaming about him). The reproduction of that popular movie Twilight lets others express their freedom to criticize the medium. Thanks to the participatory platform of YouTube, it makes the remix culture grow faster. However, besides the power of using a viral medium to express one's political view, the reproduction might violate the copyright and the remixed content might not be comprehended by all audience.
No comments:
Post a Comment